The Judges

All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise.

Our JudgesExpert judging panel

a4uAwards judges
a4uAwards Judge - Matt Bailey

Matt Bailey

i-level

Matt has been working in online marketing since 2004, initially as a recruitment consultant specialising in the online field. He then took a role at DGM in 2006 as an account manager, before working his way up to Affiliate Client Director responsible for overseeing the affiliate strategies of all clients working with DGM. In 2008, Matt joined i-level as Head of Affiliates, directing the strategy of the i-level affiliate offering and working with new and existing clients to explore and maximise opportunities through the affiliate channel. Passionate about affiliate marketing, Matt has spoken at events such as the a4uexpo and contributed to publications such as the IAB’s Affiliate Marketing Handbook.

a4uAwards Judge - Will Cooper

Will Cooper

New Media Age

Will Cooper is the Deputy News Editor at NMA.

a4uAwards Judge - Kieron Donoghue

Kieron Donoghue

Share My Playlists

Kieron Donoghue has been involved in Affiliate Marketing for the last 9 years and is the Director of UK Offer Media. As well as operating a network of affiliate sites ranging from sectors as diverse as bingo to broadband and patio heaters to poker, he is the winner of the prestigious A4U Award for "Affiliate Marketing Blog Of The Year" for the last 2 years in a row, for his blog at Here.org.uk. Growing frustrated with the lack of quality and ethical content writing and link building services in the UK Kieron has also recently launched ContentNow.co.uk to meet the demands for two of the most important factors in off-page SEO, namely original content and link building. Kieron also consults on affiliate strategies and marketing and currently manages the affiliate marketing programme for SecretSales.com, the largest "private online club" in the competitive fashion and clothing sector in the UK.

a4uAwards Judge - Linus Gregoriadis

Linus Gregoriadis

Econsultancy

Linus is Research Director at Econsultancy, which publishes reports and hosts events relating to affiliate marketing and other aspects of e-commerce. He has authored Econsultancy’s annual Affiliate Marketing Buyer’s Guide, the Affiliate Census and the Affiliate Marketing Survey Report 2008, based on a survey of merchants and agencies. You can find him on Twitter here: http://twitter.com/linusgreg

a4uAwards Judge - Matthew Wood

Matthew Wood

Existem

Matthew has been an Affiliate for over 10 years working across many channels including content, cashback, voucher codes, price comparison and paid search. He is founder of affiliates4u.com, a4uAwards and the a4uexpo Affiliate Marketing Conferences.

a4uAwards Judge - Duncan Popham

Duncan Popham

Total Search Solutions

Duncan began working in online in 2000, after occupying director level positions at both a search engine marketing company and at Affiliate Network DGM he moved to become a full-time affiliate. Three years ago he started Total Search Solutions, a digital acquisition agency focusing on Affiliate Management and Search Engine Marketing. A keen advocate of ethics in online marketing Duncan takes an avid interest in the continued development of the UK affiliate marketing landscape.

a4uAwards Judge - Duncan Jennings

Duncan Jennings

eConversions

Duncan is a seasoned Internet entrepreneur and affiliate marketing expert. He sold his first internet company at the age of 21 and has gone on to build up popular media properties such as Travel Library which was acquired by TripAdvisor, an operating company of Expedia, Inc and welovelocal.com which was recently acquired by GCAP Media PLC. As founder and Managing Director of eConversions, he has grown the company into one of the UK's largest super affiliates with a multi-million pound turnover. eConversions provide competitive advantage within the paid search space to leading advertisers including Dell, Expedia, British Gas and The Guardian. Their publishing division has recently launched VoucherCodes.co.uk a leading money saving portal.

a4uAwards Judge - Ian Jindal

Ian Jindal

Internet Retailing

Ian Jindal is a consultant, publisher and advisor, working in eCommerce for over a decade - in integrated retail, publishing and broadcast. Retail clients include House of Fraser, Austin Reed, Westfield, Otto UK and CoutureLab.com. Ian co-founded InternetRetailing, the magazine, portal and conference for the UK's etailers and multichannel retailers. Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to £400m per annum. Before that Ian was Head of Online Operations at the BBC, establishing the team that built over 400 BBC websites. Ian was also Business Development Director for Thomson Science & Professional, is a non-executive Director of Business Link for London, and founder of the European eCommerce Forum (www.europeanecommerceforum.org) and author of the Post-Graduate Diploma in Internet Retailing (http://econsultancy.com/training/qualifications/retailing) (with Econsultancy.com). When not tending his olive tree Ian can be found at www.innoparticularorder.com

a4uAwards Judge - Tina Judic

Tina Judic

Artemis8

Known for her boundless energy and inspirational leadership, as a CJ and Valueclick veteran, Tina has both Affiliate & Search running through her veins. Winner of last year's a4uAward for top Travel & Leisure Affiliate, Tina's Artemis8 team are fast becoming recognised for their sharp and fresh delivery of innovative Search activity for a growing band of leading advertisers.

a4uAwards Judge - Helen Southgate

Helen Southgate

BSkyB

Helen has been working in the affiliate industry for nearly 8 years and is currently working at BSkyB as senior online marketing manager with responsibility for the paid search and affiliate channels. Before taking the role at Sky in September 2009 Helen was Head of Affiliate at DGM. She is a member of the IAB Affiliate Marketing Council and a true advocate of affiliate marketing.

a4uAwards Judge - Ewan Darby

Ewan Darby

Neo@Ogilvy

Ewan is Affiliate Director at Neo@Ogilvy and works with Kodak across Europe and British Airways globally where his team manages programmes on 8 networks in ten markets including UK, Germany, France, China and Australia. Ewan has been working the media and research industries since 1988 and was previously at Affiliate Window in the UK. He has experience in National Press, Radio and TV and previoulsy managed a small DM agency in London.

The Judging process

Non Vertical Awards

Judges will be scoring on a range of factors however we encourage you to cover the following in your submission, else you may lose marks unnecessarily.

  1. Clear Campaign Objectives

    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign or product.

  2. Innovation and Uniqueness

    Demonstrate to judges innovation and uniqueness used within the specified activity.

  3. Feasibility

    Define the need, opportunity and commercial feasibility for the campaign. What were the main drivers behind it.

  4. Smart Execution

    Briefly describe how your strategy was executed and what made it stand out.

  5. Success and ROI

    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the affiliate marketing sector*.

Vertical Awards

Judges will be scoring on a range of factors however we encourage you to cover the following in your submission, else you may lose marks unnecessarily.

  1. Clear Campaign Objectives

    Provide evidence to judges of clear, well thought out objectives and overall strategy for the campaign within the vertical.

  2. Innovation and Uniqueness

    Demonstrate to judge's innovation and uniqueness within the vertical.

  3. Relationship Management & Transparency

    Judges must see examples of how you ensure your affiliate marketing activity is transparent and methods deployed to engage the publisher or advertiser relationship.

  4. Smart Execution

    Briefly describe how your strategy was executed and what made it stand out within your vertical.

  5. Success and ROI

    Clearly show the ROI from the campaign (include actual figures) and why you believe it was a success within the affiliate marketing sector*

* Please mark all commercially sensitive data with 'Judges Eyes Only'. All judges sign an NDA as standard. Judges will be restricted from judging any category where conflicts of interests may arise

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