a4uAwards 2011

A guide to entering

1. Review the rules of entry below
2. Review the a4uAwards entry video for tips
3. Decide which category you wish to enter by visiting our categories page.
4. Review the judging process to ensure your entry matches the judging criteria.
5. Complete the entry offline and convert to PDF format (maximum of 2 sides of A4)
6. Return to the website, complete the online form and upload your PDF & supporting evidence (if applicable) by 31st January 2011.
7. Complete your payment details. Cost per entry is £145 + VAT
8. If you miss the deadline of the 31st January, it will still be possible to enter until the 7th February subject to a £50 + VAT surcharge for each award entered. Submissions will not be accepted after midnight on the 7th February.
9. Ensure you have received your personalised receipt and entry number via email.

Any queries should be related to Sarah Parsonage on +44 (0)117 203 3011.

Who can enter?

The awards are open to Advertisers, Publishers, Agencies, Networks, Start-ups, Providers or Individuals who operate in the Performance Marketing sector. Entry may be made directly by the company or via an authorised agent such as their network or agency.

Entry may be for multiple categories subject to an additional entry fee. Each submission however, must be tailored to fit the category.

Entry Fees

Entry for each category is subject to a fee of £95 Payment must be made online with a Credit or Debit Card at the time of submission. (we do not accept American Express). All entry fees are non-refundable.

If you miss the deadline of the 31st January, it will still be possible to enter until the 7th February subject to a £50 + VAT surcharge for each award entered. Submissions will not be accepted after midnight on the 7th February.

Eligibility

Submissions should relate to activity within the eligibility period of 1st January 2010 — 31st January 2011. Please note that entries which have been submitted for the 2010 a4uAwards cannot be submitted in 2011, unless it can be proved that substantial developments have taken place.

Submission Format

• All submissions must be submitted online by the deadline. Once your application has been received you will be emailed confirmation of entry along with a VAT receipt.
• Your written entry must be no more than the equivalent of two sides of A4 in a minimum of 10 point type, and must be saved in .pdf or .doc format; the file size must not exceed 8MB.
• Entries which do not adhere to these rules will automatically face a penalty deduction from the judges.
• The completed entry may be accompanied if desired by a single piece of supporting evidence if felt necessary. This could be in the form of an image, PowerPoint file or PDF.
• If part of your entry contains video, they must be uploaded to your server and the login details contained in your executive summary.

Withdrawing an entry

An entry may be withdrawn for any reason up until 2nd April 2011 upon written request; however the entry fee is non-refundable.

Commercial Confidence

For your entry to be fully assessed it is extremely important that you provide as much detail about your performance as possible. In particular, figures relating to the ROI of your activity / campaign. Greater transparency with the judges will enable them to score you fairly.

All judges sign a NDA before participating and entries will only be viewed by the judges. However we do use snippets and summaries from entries for publication in the winners guide which is published after the event.

It's essential that any information that is commercially sensitive be clearly marked as 'Judges eyes only'.

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