The 2010 Awards

This year we are evolving the awards categories to firmly align them with the advancement of our industry and to directly respond to feedback.

Along with the introduction of new categories we have narrowed the spectrum of some of the awards to make them more granular.

Judged Awards

Innovation Award (Publisher)

Shortlisted:

MyVoucherCodes

Perfect Storm Media

Top10.com

UK Web Media for Recombu

Innovation Award (Advertiser)

Shortlisted:

Affiliate Window for DRL

eBay partner Network

Prezzybox

Red Letter Days

Tagman for Thomas Cook

Innovation Award (Network)

Shortlisted:

Affiliate Window for Affiliate Window Gets Social

Affiliate Window for Strengthening Relationships

AffiliateFuture for White Label Travel Products

Dgm for dgm Travel Maps

LinkShare for #tweetshop

Best 3rd Party Affiliate Application

Shortlisted:

PrismaStar

Quidco for In-store Cashback

Skimlinks for Skimbit

Storm for Affiliates

Best Advertiser Incentive

Shortlisted:

Buyagift

Maximuscle

Red Letter Days

Best New Entrant in Affiliate Marketing

Shortlisted:

7thingsmedia

Affiliate Window for Sainsbury’s

FusePump

Latitude for Get The Label

LinkShare for Karen Millen

Best Agency in Affiliate Marketing

Shortlisted:

Azam Marketing

BLM Quantum

Existem Affiliate Management

i-level

NEO@Ogilvy

R.O.EYE

Best use of Affiliate Marketing as part of a Wider Marketing Campaign

Shortlisted:

Commission Junction for Argos

Commission Junction for Weightwatchers

LOVEFilm

SKY

Best Paid Search Partnership

Shortlisted:

Artemis8 and Premier Inn

Azam Marketing and Advent

Perfect Storm and Seatwave

Best Lead Generation Campaign

Shortlisted:

Azam Marketing for Advent

Perfect Storm Media for MHL

TMN Group for Air France KLM

VoucherCodes.co.uk

Vertical Awards

There are separate awards for Advertisers and Publishers. They are judged independently and require separate entries.

As an Advertiser, judges will be looking for evidence of how well they have integrated their Affiliate Marketing activity into their Digital Marketing strategy. In addition, the judges will want to see evidence of transparency, relationship management, communication strategy, innovative thinking and aligning Publisher expectations with internal brand goals.

For Publisher awards, the judges will be looking for evidence of success in engaging Advertiser relationships, aligning revenue opportunity with Advertiser goals alongside transparency, value-add, innovativeness and vertical performance.

Best Finance Advertiser

Shortlisted:

Experian for CreditExpert

Lloyds TSB Airmiles Duo Credit Card Account

Media Contacts for Nationwide

NEO@Ogilvy for American Express

Best Finance Publisher

Shortlisted:

Leadbay

Media Ingenuity

Quidco for Natwest Home Insurance

Best Retail Advertiser

Shortlisted:

7thingsmedia for USC

Commission Junction for Argos

Firebox.com

Azam Marketing for Gonedigging.co.uk

JD Williams

LinkShare for Oasis

Best Retail Publisher

Shortlisted:

Quidco

Vouchercodes.co.uk

Best Travel & Leisure Advertiser

Shortlisted:

AffiliateFuture for onthebeach.co.uk

BLM Quantum for Haven Holidays

Commission Junction for lastminute.com

Lowcostholidays.com

Best Travel & Leisure Publisher

Shortlisted:

Artemis8 for Premier Inn

Quidco for Expedia and Hotels.com

VoucherCodes.co.uk for Hotels.com

Best Technology & Telecoms Advertiser

Shortlisted:

BLM Quantum for T-Mobile

Profero for Vonage

MCHI for TalkTalk

Vodafone

Best Technology & Telecoms Publisher

Shortlisted:

Rightmobilephone.co.uk

Top10.com

UK Web Media for Recombu

Best Casino & Gaming Advertiser

Shortlisted:

Locker Room for Bodog

Paddy Partners for Paddy Power

Best Casino & Gaming Publisher

Shortlisted:

Community Choice Awards

Community Choice Awards are judged by the Affiliate Marketing community through the channel's hub affiliates4u.com via a two-stage open nomination then voting process.

Community Choice (Publisher)

Shortlisted:

eConversions (VoucherCodes.co.uk)

Quidco

ShopStyle

Skimlinks

TopCashback

Affiliate Marketing Blog of 2010

Shortlisted:

AffiliateStuff.co.uk (Kirsty McCubbin)

eBay Partner Network

OneLittleDuck.co.uk (Jason Dale)

Publisher's Choice - Account Manager at a Network

Shortlisted:

Helen Collins (Affilinet)

James Little (Affiliate Future)

Aga Marchewka (buy.at)

Darren Newmark (LinkShare)

Julie Wood (Affiliate Window)

Publisher's Choice - Affiliate Manager - In House or at an Agency

Shortlisted:

Naomi Brown (Firebox)

Jo Halstead (i-level)

Joshna Patel (Red Letter Days)

Chris Worthy (R.O.EYE)

Publisher's Choice - Affiliate Network

Shortlisted:

Affiliate Future

Affiliate Window

Affilinet

Commission Junction