a4uAwards shortlist brimming with talent
The number of large brands innovatively using the Affiliate channel to achieve targeted and cost-effective online marketing is now clearly evident, following the release of this year’s a4uAwards shortlist.
Advertisers such as Sainsbury, Premier Inn, Natwest, Oasis and Karen Millen are just a few of the larger brands that are vying to win one of the 25 awards up for grabs at the industry’s annual ceremony which takes place at The Grosvenor House Hotel in London on June 9.
Matthew Wood, founder & organiser of the a4uAwards, says: “Each year we see more and more large brands being shortlisted, which is a clear signal that the channel is being more cleverly integrated into some pretty big marketing efforts.
“This year, the impact of 3rd party applications in the market has also been deliberately recognised with its own refined category and as expected, its shortlist shows the diversity of innovation that’s being unveiled on a regular basis.”
The Shortlists are:
Best 3rd Party Application
- PrismaStar
- Quidco for In-store Cashback
- Skimlinks for Skimbit
- Storm for Affiliates
Best Advertiser Incentive
- Buyagift
- Maximuscle
- Red Letter Days
Best Agency in Affiliate Marketing
- Azam Marketing
- BLM Quantum
- Existem Affiliate Management
- i-level
- NEO@Ogilvy
- R.O.EYE
Best Lead Generation Campaign
- Azam Marketing for Advent
- Perfect Storm Media for MHL
- TMN Group for Air France KLM
- VoucherCodes.co.uk
Best New Entrant in Affiliate Marketing
- 7thingsmedia
- Affiliate Window for Sainsbury’s
- FusePump
- Latitude for Get The Label
- LinkShare for Karen Millen
Best Paid Search Partnership
- Artemis8 and Premier Inn
- Azam Marketing and Advent
- Perfect Storm and Seatwave
Best Use of Affiliate Marketing as part of a Wider Marketing Campaign
- Argos
- Commission Junction for Weightwatchers
- LOVEFilm
- SKY
Innovation Award (Advertiser)
- Affiliate Window for DRL
- eBay partner Network
- Prezzybox
- Red Letter Days
- Tagman for Thomas Cook
Innovation Award (Network)
- Affiliate Window for Affiliate Window Gets Social
- Affiliate Window for Strengthening Relationships
- AffiliateFuture for White Label Travel Products
- Dgm for dgm Travel Maps
- LinkShare for #tweetshop
Innovation Award (Publisher)
- MyVoucherCodes
- Perfect Storm Media
- Top10.com
- UK Web Media for Recombu
Finance Vertical
Publisher
- Leadbay
- Media Ingenuity
- Quidco for Natwest Home Insurance
Advertiser
- Experian for CreditExpert
- Lloyds TSB Airmiles Suo Credit Card
- Media Contacts for Nationwide
- NEO@Ogilvy for American Express
Technology & Telecoms Vertical
Publisher
- Rightmobilephone.co.uk
- Top10.com
- UK Web Media for Recombu
Advertiser
- BLM Quantum for T-Mobile
- Profero for Vonage
- TalkTalk
- Vodafone
Gaming & Casino Vertical
Publisher
One breakaway winner
Advertiser
- Locker Room for Bodog
- Paddy Partners for Paddy Power
Retail Vertical
Publisher
- Quidco
- Vouchercodes.co.uk
Advertiser
- 7thingsmedia for USC
- Argos
- Firebox.com
- Azam Marketing for Gonedigging.co.uk
- JD Williams
- LinkShare for Oasis
Travel & Leisure
Publisher
- Artemis8 for Premier Inn
- Quidco for Expedia and Hotels.com
- VoucherCodes.co.uk for Hotels.com
Advertiser
- AffiliateFuture for onthebeach.co.uk
- BLM Quantum for Haven Holidays
- Commission Junction for Lastminute.com
- Lowcostholidays.com
To view the community choice shortlist please click here
02 May 2010