Help with your a4uAwards Executive Summary?

I came across this website, which may be helpful for those considering entering the a4uAwards, but not quite sure what an executive summary should look like. http://www.rfp-templates.com/Executive-Summary-Template-and-Sample.html an Executive Summary has basically nothing to do with product presentation, and everything to do with a persuasive sales pitch. It's your unique opportunity to convince the reader that your product/service...